Last updated on December 9th, 2021. Posted in Web Design For Online Business.
One thing to be very leery about with your online business is your web hosting. There's all sorts of shady practices that go on. For instance, one thing that happens is, big conglomerates expand their profits by purchasing existing, reputable web hosts and then gutting their customer support staff and cranking up their prices.
Here are links and resources mentioned in today's video. Enjoy!
One such conglomerate owns once-reputable hosting companies like Bluehost, HostGator, Domain.com, and over sixty other hosting brands. Sixty! And as mentioned just a moment ago, this hosting conglomerate's strategy is to acquire customers and profits by buying up smaller, reputable hosting companies.
An all-too-common pattern has become widely known in web design and business website circles is this: Once one of these conglomerates moves in and buys a web hosting company, they'll typically follow the same process:
The first order of business is to gut support staff. After all, the best way to increase profitability is to decrease overhead...and that very often means axing support employees, which are huge overhead.
Next, they'll reduce resources and service features. This can occur in a variety of ways. For instance, one way to increase profits and reduce overhead is to crowd more websites onto fewer web servers.
This means the newly-acquired web host can now house two or even three times as many customers at a fraction of the previous costs. As you might guess, this puts a huge strain on resources, resulting in slow running sites that are susceptible to frequent down time and slow page loading.
However, this isn't always the case, and it may take a period of months or years for this scenario to play out after acquisition. Many customers once-reputable hosting brands report the same thing:
An increased reduction in customer service and technical support after their web host has been purchased. Now I don't know about you, but for me and my online businesses and projects, I simply cannot afford to deal with any of this nonsense.
I absolutely avoid any web hosting brands that are owned by a larger conglomerate. And if any hosts I currently used wind up getting acquired...then I'm packin' up and movin' out!
Now if you'd like more info on this...including what web hosts to avoid...and which ones I use and recommend, take a look at the Show Notes below. There, I'll leave you some links to additional resources.