Last updated on June 16th, 2021. Posted in Increasing Business Sales.
Here's one thing I love about email -- specifically, about using email marketing in your online business...in fact, I keep things SO casual and relaxed with the emails I send out that I don't even really think of it as "email marketing."
Here are links and resources mentioned in today's video. Enjoy!
Instead, I think of it as sending content to my subscribers that hopefully they find helpful, valuable, and insightful. To me, it's more like emailing a group of friends than it is an online business emailing their list...but I digress...
One thing that I love so much about email is it's enduring value. Here's what I mean: When was the last time you got to "inbox zero?" That is, a completely empty inbox? Believe it or not, but I've achieved this maybe two or three times in my life!
But most of the time, our inbox has stuff in it, right? This means that the emails that you send to your subscribers sits in their inbox for a while.
And while they may not open it and read it right away, every time they see it they're reminded of you..."Oh yeah, Geoff's email. I'll have to take a look at that."
And there's many other ways that your emails endure. People often read them more than once. And if they're good, people keep them -- they hang on to them. Many of my students have told me that they save all the emails I send and they refer back tot hem all the time.
If you do want to look at things from a marketing perspective, that's incredibly powerful! But what makes it so powerful is that I'm NOT sending "marketing emails." I'm sending helpful, useful stuff to help my audience.
And when they're ready to take the next steps and join me in one of my full online courses, they enroll...simple as that. So unlike other promotional or marketing methods, email isn't just a one-off thing. It isn't like a tweet or a post on Insta that's quickly buried.
Emails land in your subscriber's inbox...and from there it either stays in their inbox, gets sorted for future reference, or it gets deleted. To avoid the last outcome, always remember to put your reader and their concerns first.