Why Is Email Marketing Important For Small Businesses?

Okay, here's the thing: Using email for your online business is NOT just one method. It's THE method to build and grow your audience and generate revenue. While there are other methods, strategies, and approaches...no other comes close. Not by a long shot.

Show Notes

Here are links and resources mentioned in today's video. Enjoy!

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Transcription

Online advertising isn't even in the same league. Social media? Pick a platform...it doesn't matter...they're all terrible for online marketing when compared to good old fashioned email. Email is it. No other tool, method, or strategy can touch it.

For your online business, there's no better way to convert cold, total strangers into warm leads...and warm leads into paying customers...and paying customers into your most vocal advocates for whatever it is that you do.

So if you want to build a profitable online business -- even if it's gonna be a part time thing or something you do on the side -- you HAVE to build an email list. Your email list is easily the most valuable component to your online business.

Learn how to build your small business website!

This is because as you continue emailing them on a regular basis, sending them links to your helpful articles and content, over time you begin developing a relationship with your subscribers. And these are personal, one-on-one relationships with living, breathing human beings...not just entries on a spreadsheet.

Over time, you can establish trust, credibility, and demonstrate your skill and knowledge to them. So while other methods like social media might be what all the kids and newbie business owners go on about...serious online business owners know that building, running, and maintaining their email list is vital.

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Geoff Blake, Ten Ton Online

Hey there, I’m Geoff! Business, marketing, and the web can seem like a tangled, confusing mess, right? Well if you wanna get clear, straight info on all this stuff (no gimmicks or hypey nonsense)...then you're definitely in the right spot! Start here (free!)