What Is A 301 Redirect – Leverage for SEO & Marketing!

If you're not sure, all a 301 redirect does is points an old URL to a new URL -- a URL of course being the web address for a specific web page. But that's just the beginning...

Show Notes

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Transcription

A 301 redirect is basically a command that tells web browsers and even search engines and web crawlers, "Hey if you're going here, go here instead." It would be like a friend telling you...

"Hey, let's all meet at Carla's house," and so you go to Carla's house and there's a note on the door that says, "We're all meeting at Shane's house instead. Here's directions. See ya there!" That's really all a 301 redirect is.

Now in the world of web design, marketing, and online business, why would you ever need to use a 301 redirect? Well as a matter of fact, there are a bunch of situations and scenarios where they come in handy for you.

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Here's one example: What if you wanted to set up some kind of vanity or marketing URL? Here's what I mean:

If you navigate to tentononline.com/free, I've set up a 301 redirect that redirects your web browser to a free online business workshop I've set up at tentononline.com/online-business-workshop

And from a marketing perspective, it's A LOT easier for me to say to you, "go to tentononline.com/free" rather than ask you to type out tentononline.com/online-business-workshop.

If you know what shortlinks are, like bitly, and how they can make your marketing and communications much simpler, then you know exactly what I mean.

Here's another example of when you might use a 301 redirect: Let's say you've been trying to get a web page to rank in Google and it just isn't working. So you decide to break apart and reuse the content in other ways, maybe to target a new keyword phrase.

But what about that old URL? We should let Google and other search engines know what we've done with it. And we can do that with a simple 301 redirect.

Here's one final example that comes to mind: Let's say one of your articles or blog posts gets linked to by a site that's much bigger than yours -- maybe a big, well-respected website in your market.

But, imagine they get the URL to your blog post wrong. You'd still want to capture that referred traffic and not have all those eyeballs directed to a 404 error page, right? So, you could set up a simple 301 redirect that would point from the old, incorrect URL to the right one.

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Geoff Blake, Ten Ton Online

Hey there, I’m Geoff! Business, marketing, and the web can seem like a tangled, confusing mess, right? Well if you wanna get clear, straight info on all this stuff (no gimmicks or hypey nonsense)...then you're definitely in the right spot! Start here (free!)