Skills Needed To Run A Business Successfully REVEALED! 3 Secret Super-Powers!

What are the skills needed to run a business successfully? Of course, there are several skills needed to run a business successfully. But the trick is figuring out what skills are most important. So here, let's take a look at some top skills you'll need to run your business successfully!

Show Notes

Here are links and resources mentioned in today's video. Enjoy!

  • Nothing here just yet.

Transcription

No matter what your product or service is, you need to have some basic sales skills. Most people, especially creative-types, are repelled at the thought of learning how to sell.

But I'll betcha my definition of "selling" isn't the same as your definition.

"Selling" is not about sleazy scammers or taking advantage of people. That's very amateurish and shortsighted. Instead, "selling" means "being helpful."

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It means being generous and genuinely concerned for what's best for your customers. Because if you take care of them, they'll take care of you.

If you want to get into the more technical side of this, you might want to start learning about marketing, copywriting, persuasion, and psychology.

It's fascinating stuff that I'm constantly reading and learning more about. So try to get it out of your head that "selling" is gross or sleazy.

Use a different word if you have to! But most importantly, help your audience and your customers get what they want, and they'll take care of you.

Another set of skills you'll need as a business owner are design skills. Now, you don't need to become a professional graphic designer here. Just the basics will do.

And understanding the fundamentals of design, colour, and typography actually begins overlapping with persuasion and psychology.

This is because design and sales are subsets of marketing.

So, begin learning about layouts, fonts, colour combinations and more to push your business and marketing efforts further.

The third and final set of skills you'll need are technical. You'll need to learn a bit about web design and WordPress, some Photoshop, and maybe a bit of HTML and CSS.

You'll also need to learn about the different tools you'll be using in your marketing efforts, like social media platforms, email platforms, maybe online advertising, and other tools.

The great news is that, unlike in the past, these tools are getting easier and easier for us to use and are becoming more and more powerful.

And this is why it's important to note that you don't need to be a full-stack web developer, a computer geek, or a code nerd.

But you do need to have at least rudimentary skills related to modern technology.

Now, ask yourself: What other technical areas will you need to learn for your unique business? Photography? Video editing?

Software like Illustrator or Google SketchUp? How about online advertising or copywriting?

Make a list and start knocking them down!

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Geoff Blake, Ten Ton Online

Hey there, I’m Geoff! Business, marketing, and the web can seem like a tangled, confusing mess, right? Well if you wanna get clear, straight info on all this stuff (no gimmicks or hypey nonsense)...then you're definitely in the right spot! Start here (free!)