Last updated on June 23rd, 2021. Posted in Increasing Website Traffic.
A great, low-cost approach to building an audience around your online business and attracting the exact sorts of people you seek to serve is content marketing.
Here are links and resources mentioned in today's video. Enjoy!
Content marketing essentially means, continuously posting helpful, informative content online that helps the sorts of people you want to serve in your online business. And this approach comes at practically zero cost and is available to anyone with an internet connection.
Further, using a content marketing approach to building your audience comes with a handful of powerful benefits. First and foremost, if you keep at it long enough, not only does it attract your target audience to your business, but it also goes a long way to building and establishing trust, credibility, authority, and expertise.
You become seen as a trusted advisor to your audience. They think of you first any time they run into a problem that's related to the sorts of work you do. And in business -- and especially online business -- trust is a crucial factor.
Your website visitors, your potential customers, and your audience HAS to trust you before they'll feel comfortable buying...and sticking to a content marketing strategy over a prolonged period of time goes a long, long way to establishing trust.
Here's an example of what I mean: Imagine if you found content online that truly helped you solve some big challenges or problems you face in some area of your life. Maybe this person creates videos, runs a podcast, or writes articles -- who knows!
And as you check out more and more of their content, your relationship with them grows and develops. And here, I don't mean a friendship or tight, close relationship or anything like that.
Instead what I mean is, you get to know them a bit better, get a better sense of their style, learn about their experience, and so on. Now, if this same person only had a handful of articles or podcast episodes, they'd only be able to help you a little bit.
But imagine if they published content consistently, week after week. This consistency implies reliability -- "holy geeze, this guy keeps publishing great stuff week after week!" It implies professionalism, credibility, and reliability.