How To Write A (KILLER!) About Page For Your Website

Here's what most website's do with their About page...they make it "about us" -- as in, "about the website" and "about the online business," right? After all, it's the name of the page, right?!

Show Notes

Here are links and resources mentioned in today's video. Enjoy!

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Transcription

But really, your About page isn't "about you"...it's "about your visitor." For example, check this out. Here's an example of what I saw recently on a business website's About page:

"[Company name] is a team of [area expertise] consultants who have come together to bring passion back to [the market]. We have established our passions around solving [target market] pain-points. With over 6 years in the industry, our team brings relevant industry examples to [what we do]. Our goal has always been to deliver exceptional services tailored to your style and needs, whether it be virtually or one-one."

Like...are you still with me? Are you still watching? Even I tuned out while I was reading that. Here, they've made it all about THEM and not about the visitor at all.

Learn how to build your small business website!

As I'm reading this I'm going, "Why should I care?" "What's in it for me?" "What benefits do I get working with you instead of your competitors?"

See, your website's About page is a hidden opportunity to make it all about your visitor. Here's what you'll get; Here's why you should care; Here's how we handle your biggest objections -- this sorta stuff.

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Geoff Blake, Ten Ton Online

Hey there, I’m Geoff! Business, marketing, and the web can seem like a tangled, confusing mess, right? Well if you wanna get clear, straight info on all this stuff (no gimmicks or hypey nonsense)...then you're definitely in the right spot! Start here (free!)