How To Create Demand For A New Product (Antidote To Launching To Crickets)

Have you ever launched what you thought was an absolutely killer product or service...only to have it fall completely on deaf ears? In other words, all you got was crickets? Well the good news is, you're in good company! Every entrepreneur goes through this experience.

Show Notes

Here are links and resources mentioned in today's video. Enjoy!

  • Nothing here just yet.

Transcription

So where do you go from here? Crickets are not your customers...so launching to crickets is no good, right? Instead, you want to launch to an engaged audience of rabid customers, right?

So it all begins with realizing (usually after launching once or twice to crickets) that you're an entrepreneur and online business owner...not an inventor. The reason why you launched to crickets is probably because nobody needed what you were trying to sell.

Said another way, the product or service you launched didn't solve any painful or frustrating problems for anyone. It solved YOUR problem of needing to launch an absolutely perfected product that was sure to solve all your money problems...but it didn't solve anyone else's problems. Hence why the crickets came out.

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So, you're an entrepreneur, not an inventor. You don't need to invent anything. That's the most important thing to know. You don't need to re-invent the wheel, come up with something that's way better than sliced bread, or come up with the next the pet rock.

Instead, all you need to do is find out what your target audience needs. Don't come up with an invented need. So not, "I've got a great idea for a business" but, "How can I serve my audience and help them solve their problems?"

And you know what? It costs very little to find out. Yet most business newbies are either afraid or unwilling to find this kinda stuff out...because they're so in love with their idea and want so badly for their idea to work.

A lot of entrepreneurs say, "I want to sell what I want to sell...not what people want to buy!" Oh okay, so you're an artist, not an entrepreneur. Artists do work they want to create...and then go look for customers. And hey, that's totally fine for artists. Nothing wrong with that.

But we aren't artists. We're entrepreneurs. And that means doing the opposite to what artists do: We go and find potential customers, and then create what they want us to create...in a way that fits our preferences, skills, and personality.

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Geoff Blake, Ten Ton Online

Hey there, I’m Geoff! Business, marketing, and the web can seem like a tangled, confusing mess, right? Well if you wanna get clear, straight info on all this stuff (no gimmicks or hypey nonsense)...then you're definitely in the right spot! Start here (free!)