Last updated on November 25th, 2021. Posted in Increasing Business Sales.
As an online business owner, one of your most important jobs is to influence. And no, I don't mean in the stupid "Instagram Influencer" or social media influencer way...with a fake lifestyle, fake success, and fake boobs.
Here are links and resources mentioned in today's video. Enjoy!
What I mean is more like, leading and guiding the people within your business's target audience...and leaving a positive impression with them.
Nothing's better than giving your audience a positive feeling about you, your business, the products and services you offer, and what doing business with you is like. This is why influence -- positive messaging if you like -- is so important.
You can create the greatest products and services...but if you can't persuade anyone to buy it then it goes unused. This explains why garages, basements, and hard drives all over the world are packed with ideas that couldn't take off.
So, developing pain-solving products and services that your target audience ACTUALLY wants to buy is only part of the equation. The other part is communicating to them what you've created for them.
This is where influence and persuasion come in -- and I have to stress...we're doing this in an honest, genuine way. We're here to guide, help, and serve the sorts of people that we WANT to work with day in and day out.
Here, we want to provide a positive impression -- "I know this is a painful challenge. And here's some of the short and long-term consequences. And here's how we can fix it together."
Think of someone who genuinely cares for your wellbeing -- maybe your Mom, or a local business owner who you've frequented for years, or maybe a friend. That's how you want to treat your customers. Serve them and help them and keep everything positive...and they'll take care of all your needs, guaranteed!