Last updated on January 9th, 2022. Posted in Increasing Website Traffic.
As a small business owner, creator, or self-marketer, I'm sure you've heard about the importance of SEO. But it seems like somewhat of a mystical art, doesn't it? After all, how come some websites consistently appear at the top of search engine rankings while others don't?
Here are links and resources mentioned in today's video. Enjoy!
And how can you get your website to start showing up in Google and other search engines, too? Well, without a clear understanding of SEO, what it is (and isn't) and how search engines work, then even your best efforts may fall flat.
To begin, it goes without saying that search is huge, SEO is huge, and learning how to use it for your small business website is also huge. Interestingly, the two most popular websites on the planet also happen to be the two biggest search engines on the planet: Google and YouTube.
Of course, there's also Bing, Yahoo, and others, but these two are the biggies. And of course, search engines are one of the most powerful and direct ways that we can reach our audiences. So let's clarify things here.
As business owners and marketers, we need to recognize that SEO isn't the be-all, end-all. SEO will not make or break your business. Yes, search engines can drive a huge amount of traffic to your site. Yes, SEO is important.
But keep in mind that search engines are just one of several lead generation strategies you may choose to make use of in your business. SEO is just a single tool in a workshop full of tools that are available to you and your online venture.
So let's be sure to keep some perspective on it! I like to clarify and specify SEO as exactly what it is -- a method for generating traffic -- because I think that a lot of online business owners put their entire focus on it and make it into something bigger than it actually is.
I hold the same view with social media. The world's third most popular website is Facebook. So, many online business owners believe social media is also one of these make or break components for their business...as if getting your business on Twitter and Instagram will guarantee revenue. It won't.
If success were guaranteed by simply using SEO or opening a Facebook page for our business, then we'd all be multi-millionaires! It just ain't that simple. Instead what I'm suggesting is a combination of tools and strategies, and using them together. SEO is just one such strategy. Does that make sense?