Essential SEO Guidelines For Website Owners — Follow These!

Although search engines are very secretive about their algorithms, SEO experts have spent a lot of time and effort painstakingly testing and experimenting to see what works and what doesn't.

Show Notes

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Transcription

And it's because of this painful trial and error over a long period of time that we've gained and understanding of how Google and other search engines rank pages.

That said, Google does give us some information about what we need to do to successfully rank our web pages, articles, and other web content well. Here's some critical SEO info directly from Google -- directly from the horse's mouth:

First, it's strongly recommended to create a highly useful, helpful, and valuable website that's filled with great content. And on your web pages, blog posts, and articles, make sure to use title tags and alt tags. And, make sure they're useful and descriptive.

Learn how to build your small business website!

Further, use clean, easily read URLs for pages, and be sure to include descriptive and applicable keywords in your URLs, too. And if you have old, broken links, make sure to use 301 redirects to point them to the new version of the web page.

Another guideline Google gives us is to create a navigation structure for your website that's clear and easy to follow. No page should be an island or orphaned off by itself. Instead, each page on your website should be linked to from at least one other page on your site.

Here's one another build your website and web pages for your visitors and for the sorts of people you want to help and serve in your online business...not for search engines. One of the worst things you can do is use deceptive tactics or try to trick either Google or your website visitors.

For example, keyword stuffing, cloaking content, or showing one version of a page to search engines and a different page to Google. All of this falls under "black hat" SEO...and while some underhanded tactics may work temporarily, Google WILL find out.

And when they do, they'll ban your site entirely from search rankings. So always stick with "white hat" SEO and build content for your visitors.

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Geoff Blake, Ten Ton Online

Hey there, I’m Geoff! Business, marketing, and the web can seem like a tangled, confusing mess, right? Well if you wanna get clear, straight info on all this stuff (no gimmicks or hypey nonsense)...then you're definitely in the right spot! Start here (free!)