Last updated on February 20th, 2022. Posted in The True Purpose Of Business.
There's a big, knarly and common business trap that A LOT of people get themselves into. And the trouble is, it isn't easy to see or spot ahead of time...and it gets people all tangled up in all the wrong things. So here, you and I will not only discover what this common business trap is, but we'll also talk about some strategies to avoid it!
Here are links and resources mentioned in today's video. Enjoy!
Okay so let's jump into "common business trap."
Here's my take on things: People are free to do whatever they want, so long as they aren't hurting other people. After all, we're all adults.
But in particular, people who play status games, and chase status symbols, well, they have a a big problem:
They NEED other people to play the game with them. They NEED other active participants.
In other words, other people have to KNOW and recognize what all the status symbols are. And the higher and higher up the status game chain you go, the more and more vague the brands and status symbols become.
(they call this "sophistication!")
For instance, for some people it isn't good enough to *just* have a BMW. Instead, they absolutely MUST have an X3 or an X5.
Honestly, I don't even know what those are -- I had to look them up!
I don't know...because I don't care! And that, my friend, is exactly my point.
Anyone who owns an expensive status symbol (a car, a watch, clothes, whatever) needs other people to know what their status symbols are.
And I don't know about you, but personally, I don't know brands very well.
I thought Bench was a tool company. I don't know watch brands. I don't know cars (other than the six cars I really, really like) and I don't follow consumer trends.
Heck, I only have a very vague idea of who the Kardashians are and certainly couldn't name five current celebrities.
I could go on. My point is, chasing status games is a pointless, zero-sum game.
And that's because in order to win, status-seekers need other people to participate and *recognize* their over-priced consumer goods as "status symbols."
In other words, they're entirely dependent on other people. They're entirely dependent on what other people think. They NEED other people to hold them in high regard.
And what does any of that have to do with what all this is really about -- helping and serving others through our online businesses?
ZILCH!...which is why it's all so pointless.
Now don't get me wrong, if there's a particular kind of car or watch or whatever that you really, really want...that would make you feel successful and rich, then go for it.
Just make sure to understand what it really, truly is -- bait, motivation, to work hard and build your online business. And be sure too that these things that you want are, in fact, what you really, truly want.
Chase after them because you genuinely love them...not because of what other people think. That's my take on things, anyway.