Category: Sales & Promotion

Get Started With Email Marketing – Key Components REVEALED!

Get Started With Email Marketing – Key Components REVEALED!

One of the worst mistakes you can make is not emailing your list often enough. How often are you emailing your list right now? Do you have a list? If not, I strongly urge you to start building one as soon as possible. (more…)

Best Bulk Email Marketing Service – Critical Business Component!

Best Bulk Email Marketing Service – Critical Business Component!

Let's talk about email marketing...specifically, the email marketing service you'll use to send frequent messages to your mailing list. Who you choose as your email service provider can have a pretty significant impact on your business and your marketing efforts. (more…)

What Makes Customers Buy? Secret Psychology Exposed!

What Makes Customers Buy? Secret Psychology Exposed!

There's no such thing as an accidental sale. Every customer intentionally, voluntarily, and freely chooses to buy your product or service. Knowing this, it's important to ask, why should someone buy from you instead of someone else? What are you offering that no one else can? -- Are you offering something that customers can't get anywhere else? (more…)

How To Sell More – Sell WITHOUT Selling!

How To Sell More – Sell WITHOUT Selling!

If you know and understand what the audience you seek to serve really, truly wants, then after you've built them a solution, all you have to do is demonstrate it to them. (more…)

Offer A Money Back Guarantee – Build TRUST And SALES!

Offer A Money Back Guarantee – Build TRUST And SALES!

There's quite a few misunderstandings about setting up a money back guarantee, refund policy, or what's sometimes called a risk reversal. Here, let's uncover a few of the biggest ones. (more…)

BIG Reasons Why Customers Aren’t Buying (Easy Fix!)

BIG Reasons Why Customers Aren’t Buying (Easy Fix!)

Customers buy from you because they want to improve their situation -- they have some kind of problem, issue, or area in their lives that they want to improve, fix, or upgrade. So why would they, or why should they, buy from you? You might think your product or service is the best. You might think your business is unique...but objectively, is this true? (more…)

Key Killer Skill To Develop In Sales And Business

Key Killer Skill To Develop In Sales And Business

If you're in business or sales, staring a conversation with a complete stranger (which may be a potential customer, a potential investor, or someone else who may be able to help your business) is often required. And I think it's fair to say that we all agree that starting a conversation with a complete stranger feels awkward and weird. (more…)

Use Testimonials To Drive Marketing And Sales

Use Testimonials To Drive Marketing And Sales

Testimonials are a huge and under-utilized marketing tool. Many, many businesses don't use them...for no better reason than simply being lazy and not collecting them or asking customers for them. Businesses who do use testimonials often hide them or bury them at the bottoms of pages or brochures. This is because testimonials are maybe not properly understood. What are testimonials. What are they used for? What is their purpose? (more…)

Email Marketing vs Blogging – Which One’s Best?

Email Marketing vs Blogging – Which One’s Best?

Is email marketing dead? What about blogging -- that's long dead and gone too, isn't it? Hasn't the power and influence of massive social media platforms like Facebook, Twitter, Instagram, and others totally overshadowed email marketing and blogging...and made dinosaurs out of them? (more…)

Selling For Small Business Owners: This Single Truth Makes It Easy!

Selling For Small Business Owners: This Single Truth Makes It Easy!

So, you've gone to all the effort to create a great product, launch an online business, build a passionate audience...but you can't bring yourself to ask for the sale. And you know what? I understand and empathize. (more…)