Here's what you'll get...
Last updated on April 17th, 2021. Posted in Increasing Website Traffic.
Social media is very often heralded as some kind of magical "cure-all"...that if businesses and brands can simply gain traction, attract eyeballs, and go viral...suddenly all their business problems will somehow magically go away...that somehow, they'll have "made it"...whatever that means! (more…)
Last updated on April 17th, 2021. Posted in Increasing Website Traffic.
Building an audience around your online business, your website, and the work you do and share online all begins with an article written in 2008 called "1,000 True Fans" by Kevin Kelly. (more…)
Last updated on March 27th, 2021. Posted in Increasing Website Traffic.
If you're not sure, all a 301 redirect does is points an old URL to a new URL -- a URL of course being the web address for a specific web page. But that's just the beginning... (more…)
Last updated on March 17th, 2021. Posted in Increasing Website Traffic.
"If you build it they will come" is yet another myth in business that really needs to be beaten, dragged out into the street and shot dead! The thinking here is that if you create something -- anything -- then people will naturally swarm towards it. (more…)
Last updated on February 27th, 2021. Posted in Increasing Website Traffic.
You know what's funny? A lot of people think they know what it takes to build a successful business...but it's always kinda vague, lacking in specifics, and comes without a whole lot of detail. (more…)
Last updated on February 17th, 2021. Posted in Increasing Website Traffic.
The purpose of using a content marketing approach is to attract the sorts of people you want to work with and serve -- your target audience. This means that the first rule of content marketing is that your content has to be "findable" by the sorts of people you want to serve. There's no sense in publishing content over and over that no one can find. So what does this mean? (more…)
Last updated on February 7th, 2021. Posted in Increasing Website Traffic.
There are quite a few myths in online marketing. Here, we're gonna blow three big ones apart. (more…)
Last updated on January 31st, 2021. Posted in Increasing Website Traffic.
Online ads are absolutely annoying as heck, aren't they? They're intrusive, they get in our way...and very often they can get downright creepy with things like behavioural tracking. So for these and other reasons, it's a great idea to install ad blocker extensions for your web browser. (more…)
Last updated on January 28th, 2021. Posted in Increasing Website Traffic.
If you're using a content marketing approach to attract eyeballs to your audience, then really, it's all about that early push, a huge, early, and consistent concentrated effort to build your initial audience. (more…)
Last updated on January 27th, 2021. Posted in Increasing Website Traffic.
Really, social media platforms are just that -- a platform. A place for online business owners, creators, and marketers to share their work, their ideas, and their content. However, it's important to understand that building a huge following on social media around your online business, your cause, or your work shouldn't be the goal. After all, some giant tech corporation owns the platform, not us. (more…)