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Category: Increasing Business Sales

Customers Don’t Buy Products They Buy…THIS! (Let’s Discuss)

Customers Don’t Buy Products They Buy…THIS! (Let’s Discuss)

People don't buy products or services. REPEAT: People do NOT buy products or services. What do people buy then? People buy solutions to problems. See, to online business owners like you and I, we think we're selling products and services. (more…)

Difference Between Marketing And Selling – Get Clear!

Difference Between Marketing And Selling – Get Clear!

Promoting your online business and building an audience around you, your products and services, and the work you do is one of the biggest challenges you'll face. I'll tell you directly, there are no shortcuts and no quick, easy fixes...and anyone who's telling you there is... (more…)

How To Create A Sales Funnel – Important Components To Include

How To Create A Sales Funnel – Important Components To Include

As you continue building your online business and developing your marketing and sales messaging, you'll quickly discover that the sorts of people you attract to your online business and the work that you do fall into three broad categories. (more…)

Use Of Psychology In Business – Be Careful Not To Do This!

Use Of Psychology In Business – Be Careful Not To Do This!

As marketers and online business owners, we have to be very careful about the associations we make with our messaging and marketing. Here's what I mean: I remember years ago there was a Dairy Queen commercial that advertised their new hamburger. (more…)

Can Your Target Market Be “Everyone?” Here’s Why That’s A Recipe For Disaster…

Can Your Target Market Be “Everyone?” Here’s Why That’s A Recipe For Disaster…

The truth of the matter is that most of your audience won't buy from you. That's just how it is. And really, this is what having a sales funnel is all about. (more…)

Importance Of Personality In Marketing – Creating Magnetic Connections!

Importance Of Personality In Marketing – Creating Magnetic Connections!

An unbelievably persuasive character trait is anything positive. People want to feel good. They want hope that they aren't alone and that there are fixes to their pressing and painful problems. They want a guide to show them how. And they want to feel good in the process. (more…)

Why Are People Unsubscribing From Emails? (Here’s What To Do)

Why Are People Unsubscribing From Emails? (Here’s What To Do)

Don't worry about people who unsubscribe from your email list. Let them go. Very likely, they were never going to buy from you anyway. So why not make room for others who will? (more…)

Importance Of Subject Lines In Email – Make ‘Em MAGNETIC!

Importance Of Subject Lines In Email – Make ‘Em MAGNETIC!

Don't forget the critical importance of the subject line in your email marketing. Really, your subject line is what people see when your email lands in their inbox. So your subject lines have to entice, invoke curiosity, maybe provoke a little bit, and get your subscribers to click and open your email. (more…)

How Do You Write A Good Headline? Use This ONE Awesome Trick!

How Do You Write A Good Headline? Use This ONE Awesome Trick!

In your marketing, sales messages, and even the headlines you use for your articles and posts and your email subject lines, there's a powerful technique you can use to attract more attention. And that is to use specificity. What this means is to use very specific numbers, projections, or results. (more…)

Problems With Social Media For Business (Crucial To Know)

Problems With Social Media For Business (Crucial To Know)

Social media is not the place to build an audience long term for your online business. There are a truckload of reasons for this, but let's start with this one... (more…)