Last updated on March 3rd, 2021. Posted in Find Your Business Niche.
A very important decision you'll make in your business journey is determining the sorts of people you'd like to serve. That is to say, your target audience, your market, the group of people you'll serve who share a special interest. (more…)
Last updated on February 23rd, 2021. Posted in Find Your Business Niche.
A big question for new entrepreneurs and those interested in starting their own online business is, how do you decide on your target audience? How do you determine what specific group of people you'll serve? If you've seen some of my other posts, then you know already that if "everyone" is your audience, then that's way too many people. Plus, it's way to muddy, soggy, and not nearly specific enough. (more…)
Last updated on February 13th, 2021. Posted in Find Your Business Niche.
Here's something crucial to always keep in mind: We're in business first to improve the lives of our customers...and second to make a profit. We have to put our customer's needs first and our needs second...yet nearly everyone has this backwards. They put their need to make money, to make a big profit, to "get rich" first...and their customer's needs, problems, challenges, and biggest issues aren't much more than an afterthought. (more…)
Last updated on February 5th, 2021. Posted in Find Your Business Niche.
Let me ask you directly: What are you in business for? If you say, "to make money" or "to get rich" truthfully...I think you'll find you're gonna struggle. With these sorts of things set as your primary objective, you'll chase money endlessly...you'll follow trends, go after whatever's hot in the moment...it's like trying to chase the horizon... (more…)
Last updated on February 3rd, 2021. Posted in Find Your Business Niche.
How can you know for sure if your product or service will sell? Or, if you're just getting started in your business, the biggest question is, "how can I make a product or create a service that I know for sure will sell?" Really, there are only two approaches. (more…)
Last updated on January 23rd, 2021. Posted in Find Your Business Niche.
How many customers do you need? If you're thinking, "everybody" -- as I did for years and years -- well, there's two problems with that. (more…)
Last updated on January 13th, 2021. Posted in Find Your Business Niche.
One of the most important decisions early on in getting your online business started is selecting exactly which audience you'll serve. So, a big question is, who is it that you want to work with? What kinds of people do you want to help, day in and day out? Here are three guidelines to help you select the perfect audience. (more…)
Last updated on January 3rd, 2021. Posted in Find Your Business Niche.
A lot of folks -- especially those new to online business -- get hung up on all the wrong things. Specifically here, what I mean is what could be called "vanity metrics." (more…)