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Category: Find Your Business Niche

Identifying Your Audience – Zero In TIGHT!

Identifying Your Audience – Zero In TIGHT!

For your online business, it's very important to narrow down your focus and zero in on the target audience you want to serve -- the market sub-set that you'll directly seek to attract to whatever it is that you do. Need some examples? (more…)

How To Identify A Target Market For Your Business!

How To Identify A Target Market For Your Business!

Zeroing in and narrowing your online business's focus to just a single, tiny target market seems scary doesn't it? It seems scary because it feels like we're limiting our number of potential customers, right? (more…)

What Is A Target Audience, Exactly? (Why It’s SO Important!)

What Is A Target Audience, Exactly? (Why It’s SO Important!)

A quick word of caution: Don't make the mistake of settling on a big, broad audience for your online business. "Everybody" is too broad an audience. "Everybody" is too many people. "Everybody" isn't specific enough. We've gotta narrow things down. (more…)

Find Your Target Market – Zero In And Get CLEAR!

Find Your Target Market – Zero In And Get CLEAR!

Let's get specific. REALLY specific. Who EXACTLY does your online business serve? What specific, narrow, niche sub-market of people who share a special interest do you want to serve in your business? (more…)

Find Your Target Market – Zero In And Get CLEAR!

Find Your Target Market – Zero In And Get CLEAR!

One of the most important decisions you'll make with your online business is exactly who it is you want to work with -- to determine the special interest group or target audience that you want to serve, day in and day out. (more…)

How To Select Your Business’s PROFITABLE Target Market!

How To Select Your Business’s PROFITABLE Target Market!

When trying to identify which market you'll serve, it's critically important to ask youself this question: "What sorts of people do I enjoy being around?" So, who do you enjoy spendign time with? What sorts of people could you hang around and spend time with, day in and day out? (more…)

Find Your Audience – One CRUCIAL Consideration!

Find Your Audience – One CRUCIAL Consideration!

I talk quite a bit about getting down to the nitty gritty in terms of discovering, selecting, and targeting a specific audience, a special interest group, for your business and whatever it is that your'e selling. (more…)

High Demand Products To Sell – What Kind Of Business Do You Want?

High Demand Products To Sell – What Kind Of Business Do You Want?

A very important decision you'll make in your business journey is determining the sorts of people you'd like to serve. That is to say, your target audience, your market, the group of people you'll serve who share a special interest. (more…)

3 Questions To Help Determine Your Business’s Target Audience

3 Questions To Help Determine Your Business’s Target Audience

A big question for new entrepreneurs and those interested in starting their own online business is, how do you decide on your target audience? How do you determine what specific group of people you'll serve? If you've seen some of my other posts, then you know already that if "everyone" is your audience, then that's way too many people. Plus, it's way to muddy, soggy, and not nearly specific enough. (more…)

Eye On The Prize – Customer Needs Come FIRST!

Eye On The Prize – Customer Needs Come FIRST!

Here's something crucial to always keep in mind: We're in business first to improve the lives of our customers...and second to make a profit. We have to put our customer's needs first and our needs second...yet nearly everyone has this backwards. They put their need to make money, to make a big profit, to "get rich" first...and their customer's needs, problems, challenges, and biggest issues aren't much more than an afterthought. (more…)