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Category: Audience Retention & Conversion

Why Use Storytelling In Marketing – Secret Power REVEALED!

Why Use Storytelling In Marketing – Secret Power REVEALED!

A great way to create a connection and reliability with your audience is surprisingly simple: Tell stories. So when you're making a point or want to reinforce something, tell a story. The psychology and the persuasion behind this is incredible. (more…)

Single Most Valuable Asset In Your Business (Often Overlooked!)

Single Most Valuable Asset In Your Business (Often Overlooked!)

What do you think is the MOST important component of your online business? Sure, there are a lot of moving parts...but which part is the most critical for your online business? Your domain name -- your website address -- is definitely important... (more…)

Why Is Email Marketing So Effective? Big, Clear Reasons Right HERE!

Why Is Email Marketing So Effective? Big, Clear Reasons Right HERE!

Here's one thing I love about email -- specifically, about using email marketing in your online business...in fact, I keep things SO casual and relaxed with the emails I send out that I don't even really think of it as "email marketing." (more…)

Most Important Email Marketing Metrics REVEALED!

Most Important Email Marketing Metrics REVEALED!

Metrics is one area of online business that a lot of us mess up. We get all concerned and zeroed in on all kindsa numbers and metrics that really don't matter. Here's an example... (more…)

BIG Benefits Of Email Marketing For Your Small Business

BIG Benefits Of Email Marketing For Your Small Business

If you don't know by now, email marketing is where it's at. If you think email marketing is old-fashioned, outdated, or no longer works...then what are your alternatives? (more…)

Importance Of Consistency In Your Business – What It REALLY Means!

Importance Of Consistency In Your Business – What It REALLY Means!

Here's a cool aspect of human psychology: Consistency. We grow to trust people and businesses that are highly consistent...after all, if they showed up on time, provided great value, and helped solve our problems the last fifteen times... (more…)

Business & Marketing Kryptonite (Avoid At ALL COSTS!)

Business & Marketing Kryptonite (Avoid At ALL COSTS!)

Know what's kryptonite for business owners? Insincerity. Dishonesty. Deceitfulness...this kinda stuff. And here's why: The most important thing your audience and your potential customers need before they can buy from you is just a single word... (more…)

Number One Thing EVERY Business & Marketer Needs!

Number One Thing EVERY Business & Marketer Needs!

The knowledge and skill that you gain in the world of marketing and selling is very powerful stuff. And I kinda think of it like The Force -- it can be used for good or for evil and selfishness. (more…)

How To Create Trust With Customers (Simple Process!)

How To Create Trust With Customers (Simple Process!)

Here's a strange quirk of human psychology: Most people tend to listen to and follow the instructions of people who are in positions of authority. I'm sure you've seen the prank videos where the guy walks around in an orange vest and white hard hat with a clipboard in hand. (more…)

Persuasion In Business Communications – VITAL Importance!

Persuasion In Business Communications – VITAL Importance!

I have this weird worldview that says that everything is influence...or I suppose you could say persuasion -- and I don't mean that negatively...like taking advantage of people or anything. Instead what I mean is, that everything influences and persuades everything else in one way or another. (more…)