Here's what you'll get...
Last updated on February 25th, 2022. Posted in Audience Retention & Conversion.
Common questions when starting a business -- specifically, an online business -- I'm sure you've got a whole pile of questions on your mind! Now some questions and answers may lead you astray, so here you're gonna get direct, clear answers to the most common questions when starting a business. (more…)
Last updated on February 16th, 2022. Posted in Audience Retention & Conversion.
Cutting prices is a very common strategy in business. In fact, there's a common and often repeated philosophy that says that if you lower your prices, you'll increase your sales...and make it up in volume. But is this true and backed up with anything? Or is it more along the lines of wishful thinking and a business owner's last ditch hope to increase sales? Here, you and I are gonna dig into this whole idea of cutting prices...and what that might mean for your business and your profits (more…)
Last updated on February 2nd, 2022. Posted in Audience Retention & Conversion.
What should you do with customer feedback? Specifically, when someone -- whether they're a customer or not -- tells you how you should be doing things, what products you should be selling, things you should change, and so on? While it's often coming from a good place, very often acting on customer feedback can be downright disastrous...but other times it can lead to big profits. So here, let's tear all this apart and get a handle on what you can do with your customer feedback. (more…)
Last updated on January 24th, 2022. Posted in Audience Retention & Conversion.
If you're in business, then you don't have the choice to NOT deal with people. Online, of course, we aren't dealing with people face-to-face...but the relationships and how people FEEL about you and your online business matter very much. (more…)
Last updated on January 22nd, 2022. Posted in Audience Retention & Conversion.
If you're like most people, then when you think of "sales" or "salesperson," you probably associate words like "greasy," "sleazy," "manipulation," "used car salesman," and so on. (more…)
Last updated on January 20th, 2022. Posted in Audience Retention & Conversion.
A key component to increasing sales in your online business and helping and servicing your target audience can be summarized in a single word: Empathy. And empathy begins with two things: Being an honest, genuine, caring business owner -- which I know you are -- and with in-depth market research. (more…)
Last updated on January 18th, 2022. Posted in Audience Retention & Conversion.
People don't buy products or services. REPEAT: People do NOT buy products or services. What do people buy then? People buy solutions to problems. See, to online business owners like you and I, we think we're selling products and services. (more…)
Last updated on January 16th, 2022. Posted in Audience Retention & Conversion.
Promoting your online business and building an audience around you, your products and services, and the work you do is one of the biggest challenges you'll face. I'll tell you directly, there are no shortcuts and no quick, easy fixes...and anyone who's telling you there is... (more…)
Last updated on January 15th, 2022. Posted in Audience Retention & Conversion.
As you continue building your online business and developing your marketing and sales messaging, you'll quickly discover that the sorts of people you attract to your online business and the work that you do fall into three broad categories. (more…)
Last updated on December 25th, 2021. Posted in Audience Retention & Conversion.
As marketers and online business owners, we have to be very careful about the associations we make with our messaging and marketing. Here's what I mean: I remember years ago there was a Dairy Queen commercial that advertised their new hamburger. (more…)