Published on January 16, 2023 in Additional Business Ingredients.
How can you reduce product returns and minimize refunds in your business? Well there are, in fact, some very simple, very easy things that you can do to minimize refund requests in your business...and putting them in place not only keep your profits up and your customers happy...but you're also virtually guaranteeing future sales. Let's see how... (more…)
Published on December 25, 2022 in Additional Business Ingredients.
The power of leverage in business -- let me tell you, one of the secrets to building a very profitable business is to use leverage. But there's different kinds of leverage and even different amounts. So if it's a successful business you want to build for yourself, then you'll want to make sure you're not only using leverage, but using it in the right way. So here, let's take a look at the power of leverage in business. (more…)
Published on November 7, 2022 in Additional Business Ingredients.
Steal your competitors customers! There's a huge opportunity here for you: The truth is, your competition isn't spying on you, they aren't trying to steal all your ideas, and they aren't trying to steal your customers away from you, either. Instead, they're struggling and floundering. They're wasting money on advertising that doesn't work, they're running offers and promos and hoping discounts will help generate revenue. The truth is, while your competition is busy going in circles and barely hanging on, there are a handful of simple, easy, extremely powerful things that you can do in your business to completely dominate...and even steal your competitors customers! Best of all, your competition won't even know what hit 'em! (more…)
Published on November 6, 2022 in Additional Business Ingredients.
Automate your business: If you'd like to learn how you can in fact escape your business, increase revenue and sales, and even work a whole heckuva lot less than you are now, then it's crucial for you to stop working IN your business and begin working ON your business from a much higher level. Being able to do this is the difference between freelancers, consultants, and other professionals who are tied to hourly billing, and true entrepreneurs. True entrepreneurs are able to detach themselves from their business...leave their business for prolonged periods of time...and come back and things are still humming along and earning even more revenues. So here, let's work on how you can begin eliminating the biggest bottleneck in your business -- YOU! -- from your own business...even escape your own business...and have everything run by itself. (more…)
Published on October 28, 2022 in Additional Business Ingredients.
How to handle customer objections -- you know, when a potential customer raises an issue with your product, your service, or your offer. Now, this can sometimes be jarring for us business owners and marketers...after all, what a lot of us want are just quick, easy, and painless sales, right? Well in reality, things work much differently. Your customers and your audience will ask questions and raise objections with you no matter how great your product or offer. So the key is to turn things around and learn how to use objections to your advantage -- and that's what we're gonna do here. This one's all about how to handle customer objections! (more…)
Published on October 18, 2022 in Additional Business Ingredients.
What is brand positioning in marketing? Brand positioning, sometimes called a positioning statement, a value proposition, or USP, helps your business stand out in the marketplace and attract customers. But if you don't craft your brand positioning carefully, you can actually do more harm than good. So here, you'll learn exactly how to create a unique selling proposition for your business and get a handle on what is brand positioning in marketing. (more…)
Published on October 3, 2022 in Additional Business Ingredients.
What makes a business sustainable and profitable? In other words, once your business is up and running and profitable...how to you keep it running and profitable? It may feel like a bit of a balancing act -- maybe you're nervous that now that you've finally got this thing moving and making money, how do you keep it moving...and even growing larger? Well the good news is, there's just a few simple, easy things you need to keep in mind to keep your business sustainable and profitable -- let's take a look! (more…)
Published on September 20, 2022 in Additional Business Ingredients.
How to increase productivity in business? That's a big question, because the more efficient and productive you can be, the faster you can grow our business and increase your revenue. But on a tactile level, it might be unclear to you how you can increase your productivity. But there are in fact resources and tools that you can use...so here, it's all about how to increase productivity in business. (more…)
Published on August 25, 2022 in Additional Business Ingredients.
Is it possible to tarnish or even completely destroy your brand -- that is, the things that your business, your brand, stands for, that people have latched on to. Yes absolutely. Many, many brands have taken particular actions that have totally soured their audiences -- audiences who once loved and attached themselves to the brand. We definitely don't want that happening to you. So here, it's all about what NOT to do so that your branding doesn't go wrong. (more…)
Published on August 18, 2022 in Additional Business Ingredients.
Business productivity -- I'll tell you, one of the hardest things us business owners have to do is to step off the day-to-day merry-go-round for a bit and figure out where bottlenecks are in our business. And the challenge here is *actually* stopping work for a period of time to look at our buisness overall. But if we can get ourselves to do this, often it's very easy to spot problem areas in our business...so long as we know exactly what we're looking for and what to do to fix the issues...and that's what today's video is really all about...business productivity! (more…)