Last updated on March 7th, 2021. Posted in Additional Business Ingredients.
There's quite a few misunderstandings about setting up a money back guarantee, refund policy, or what's sometimes called a risk reversal. Here, let's uncover a few of the biggest ones. (more…)
Last updated on February 19th, 2021. Posted in Additional Business Ingredients.
Customers buy from you because they want to improve their situation -- they have some kind of problem, issue, or area in their lives that they want to improve, fix, or upgrade. So why would they, or why should they, buy from you? You might think your product or service is the best. You might think your business is unique...but objectively, is this true? (more…)
Last updated on February 9th, 2021. Posted in Additional Business Ingredients.
Testimonials are a huge and under-utilized marketing tool. Many, many businesses don't use them...for no better reason than simply being lazy and not collecting them or asking customers for them. Businesses who do use testimonials often hide them or bury them at the bottoms of pages or brochures. This is because testimonials are maybe not properly understood. What are testimonials. What are they used for? What is their purpose? (more…)
Last updated on January 29th, 2021. Posted in Additional Business Ingredients.
Here's a question that sometimes gets asked: "Do I need to pay any state or local taxes with an internet-based business...where my customers order online and then I ship them the product?" Because tax laws vary so greatly state to state, province to province, country to country, I can't confidently answer that with any degree of certainty. Frankly, I'm not a tax expert in your specific geographic jurisdiction! (more…)