Published on December 24, 2021 in Audience Retention & Conversion.
The truth of the matter is that most of your audience won't buy from you. That's just how it is. And really, this is what having a sales funnel is all about.
Here are links and resources mentioned in today's video. Enjoy!
Really, it's just a numbers game -- you want to attract the exact sorts of people who you want to work with and help, and dissuade everyone else.
Trying to serve everyone and please everyone and trying to sell everyone is futile. It's totally an uphill grind that's completely unproductive...because it costs you tons of time, money, and energy.
Why focus on unproductive tasks when there's only 24 hours in a day? Why not focus your efforts on helping the sorts of people you want to work with?
So here's a strategy to help separate the majority of people who won't ever buy from you in a million years from others -- your exact target audience of ideal customers: Simply ask them to put some skin in the game.
Tell them about all the great benefits and value and problem-solving solutions they'll get...and then ask them to put something in -- their email address, some kind of small, nominal fee...*something!*
I'll give you a quick example: I put together a short, direct, concise book called Online Business Building Blocks. This book completely lays out everything online business owners need in clear, simple steps. And I charge a whopping $7 for it.
Now this isn't a sales pitch for Online Business Building Blocks (but you can grab a copy for yourself over at tentononline.com if you like)...instead, I'm trying to illustrate creating some kind of a tiny barrier.
Putting up a bit of a wall that says, "Hey, here's this really great thing. It's going to lay everything you need to know out into simple, clear steps...and it's only a few dollars."
And you know what this does? This pre-qualifies your customers. This instantly separates people who are serious about getting specific results for themselves...and everyone else.
So think about how you might use this in your own online business. Could you offer a low-cost product or service? Could you create something that potential customers can only get if they exchange their email address for it?
The key here is that it has to be "low friction." What I mean by that is, you have to make it really easy for the exact sorts of people you're seeking to attract to say "yes" to your offer.
Something like, "Just $7? Sure that's nothing!" or "just my email address and I get tis really useful thing? No problem!"