Business & Marketing Kryptonite (Avoid At ALL COSTS!)

Know what's kryptonite for business owners? Insincerity. Dishonesty. Deceitfulness...this kinda stuff. And here's why: The most important thing your audience and your potential customers need before they can buy from you is just a single word...

Show Notes

Here are links and resources mentioned in today's video. Enjoy!

  • Nothing here just yet.


Trust! They have to trust you.

They have to trust that the product or service you're offering will ACTUALLY do what you say it'll do. Your potential customers don't have to like you...They don't have to even relate to order to buy from you.

These sorts of things are very nice to establish and they do go a long, long way...but they're sort of the "sugar on top." What's absolutely needed -- consider it a REQUIREMENT before a customer will buy -- is Trust.

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If we truly believe that a product or service will fix our painful problem, we don't have to like the person to buy from them (although we'd all prefer to buy from someone we like)...

...and we don't even have to relate to them if we truly believe we've found a fix to our problem. But if there's no trust? If we don't believe the person who's making us the offer...if there's even a slight whiff of insincerity...we won't buy.

And people aren't stupid. People pick up on insincerity pretty quickly. In fact, you can even assume that people are operating from a mode of "I don't believe you" And so you have to establish credibility, trust, and demonstrate the value of your offer first. And that often takes time.

And you know what? We all despise insincerity because we assume it's being used to conceal ulterior motives. If we detect that a business, marketer, or salesperson is being insincere about this one thing over here...then what else are they hiding from us? What else do they not want us to know?

Remember that everything is either good persuasion or bad persuasion...we're either making our potential customers and our audience feel good and positive and comfortable...or we're making them feel negative and uncomfortable.

Any sort of insincerity, dishonesty and deceitfulness is very strong negative persuasion...which is why so many dirtbags have a very hard time keeping happy customers.

Hey now if you're enjoying this content, then here's what to do next: Head over to and enroll in your free Audience Attraction Bootcamp.

This bootcamp is loaded with key, critical info you'll need to start attracting the exact sorts of people you're after -- magnetically bringing them into your product pages and offers. I'll see ya there!

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Geoff Blake, Ten Ton Online

Hey there, I’m Geoff! Business, marketing, and the web can seem like a tangled, confusing mess, right? Well if you wanna get clear, straight info on all this stuff (no gimmicks or hypey nonsense)...then you're definitely in the right spot! Start here (free!)