Last updated on September 22nd, 2021. Posted in Increasing Website Traffic.
I know online ads -- specifically Google Ads and Facebook Ads -- work. At least I think they do. That's what I keep hearing. I haven't done paid advertising for a long, long time. And I'm skeptical about it. It isn't a long-term play. here's my reasoning... (more…)
Last updated on September 21st, 2021. Posted in Increasing Website Traffic.
Networking is such an overused term in business. Like, "you've gotta network!" "Wanna attend this networking event?" "you know, you've gotta build your network!" What does all of that even mean? (more…)
Last updated on September 20th, 2021. Posted in Higher Ideal.
So I asked my martial arts Sensei, "Sensei, if I find myself in a dark alley, you know getting chased by a guy, how do I defend myself?" Deadpan, he says, "Hit them in the head with a brick you moron!" (more…)
Last updated on September 19th, 2021. Posted in Web Design For Online Business.
Online is obviously the way to go with business right? Especially after everything that's gone down in 2020. But depending on the kind of business you want to run, there are still some challenges with going entirely online, right? (more…)
Last updated on September 18th, 2021. Posted in Web Design For Online Business.
Online shopping and using online business services like Uber or Skip The Dishes has of course been gaining momentum for years and years. But after 2020, online has totally exploded, right? It's like, in 2020 we crested the top of the big roller coaster hill, right? (more…)
Last updated on September 17th, 2021. Posted in Web Design For Online Business.
I really believe that everyone, especially those running their own online business, should have at least a basic understanding of web design. And there are a whole bunch of benefits to learning the basics -- and I've gotta stress here...the basics! (more…)
Last updated on September 16th, 2021. Posted in Increasing Business Sales.
Have you heard of the concept of "permission marketing" before? This is a concept developed by Seth Godin in his book of the same name...and if you aren't familiar with it, it's absolutely critical to understand in this internet and information era we find ourselves in... (more…)
Last updated on September 15th, 2021. Posted in Increasing Business Sales.
Let's talk about how important creating uniqueness and differentiation for your online business is. This is hugely critical, because from the outside looking in, your business may look identical to all other businesses that serve the same market. (more…)
Last updated on September 14th, 2021. Posted in Increasing Business Sales.
Here's a big myth in email marketing: You don't need a lot of subscribers. In other words, you don't need a massive list. (more…)
Last updated on September 13th, 2021. Posted in Increasing Website Traffic.
Not too long ago, I was talking to a few of my students about attracting traffic, and getting their website to show up in Google. It was really great, but a lot of people are confused by this stuff and unsure how they can start getting more traffic to their website. (more…)