Last updated on April 18th, 2019. Posted in Business Tools & Services.
If you're a business owner, self-marketer, or creative-type who wants complete autonomy—to be able to build, maintain, and control your website yourself, then you're in the right spot! Here's a helpful list of resources, tools, and recommendations to help you go further with your online projects and ventures. As I discover new resources, I'll continue to add them here, so be sure to bookmark this page, and check back often! (more…)
Last updated on December 8th, 2021. Posted in Web Design For Online Business.
If you've ever Googled, looking for the best web hosting for your small business, then no doubt you've come across web hosting review sites. Web hosting review sites are those websites that list out tons and tons of web hosting companies, with glowing reviews for each. (more…)
Last updated on December 7th, 2021. Posted in Web Design For Online Business.
Have you ever researched web hosting options and features? Often times you see things like "Unlimited Subdomains," "SHH Access," "SEO Credits," and all sorts of other technical jargon and mumbo jumbo. (more…)
Last updated on December 6th, 2021. Posted in Web Design For Online Business.
Interestingly, a lot of posts and articles I've come across that discusses the online transaction process and the various components that are involved, like payment gateways, merchant accounts, and so on tends to be...let's say overly dramatic. (more…)
Last updated on December 5th, 2021. Posted in Increasing Business Sales.
Don't forget the critical importance of the subject line in your email marketing. Really, your subject line is what people see when your email lands in their inbox. So your subject lines have to entice, invoke curiosity, maybe provoke a little bit, and get your subscribers to click and open your email. (more…)
Last updated on December 4th, 2021. Posted in Increasing Business Sales.
In your marketing, sales messages, and even the headlines you use for your articles and posts and your email subject lines, there's a powerful technique you can use to attract more attention. And that is to use specificity. What this means is to use very specific numbers, projections, or results. (more…)
Last updated on December 3rd, 2021. Posted in Increasing Business Sales.
Social media is not the place to build an audience long term for your online business. There are a truckload of reasons for this, but let's start with this one... (more…)
Last updated on December 2nd, 2021. Posted in Increasing Website Traffic.
Google Search Console (formerly Google Webmaster Tools) is an invaluable (and free!) tool for website owners. With it's new interface (released in 2018), you can track the exact keywords visitors are using when they find you. (more…)
Last updated on December 1st, 2021. Posted in Increasing Website Traffic.
If you aren't sure what Google Analytics is, or if you should use it, or how it can help you, then here's the gist: Google Analytics is a free service from Google that you can connect your website to, to view and track your website traffic. (more…)
Last updated on November 30th, 2021. Posted in Additional Business Ingredients.
You know what testimonials are, right? Short statements of endorsement from your previous customers, right? Sure. But really, testimonials are much more than this. Testimonials provide proof, create trust and credibility, and minimize risk for your potential customers. (more…)
Last updated on November 29th, 2021. Posted in Market Research For Online Business.
For your online business, it's critically important for you to eliminate guesswork as much as you possibly can. This means no guessing, no coming up with "magical big ideas," or following your "gut instinct." Humans are notoriously bad at predicting the future and gut instincts have a terrible track record! (more…)