Last updated on January 8th, 2022. Posted in Increasing Website Traffic.
SEO may seem like complex subject, but it's actually fairly straightforward once you have a handle on it. While it may seem somewhat mystical or shrouded in the dark arts, you just need an understanding of basics. It's important too to know what you can safely ignore.
Here are links and resources mentioned in today's video. Enjoy!
Here, you'll get three solid methods for implementing an SEO strategy immediately for your online business. I call this my Small Business SEO Checklist.
Alright, now before we dive in I should mention that this post is much more strategy-based or tactical. If you don't yet have a full understanding of SEO, what it is (and isn't), and how search engines work, then you may want to check out a few of my other posts.
Okay now, as you might guess, there are a whole bunch of things you can do to improve your website's SEO. And it's easy to get overwhelmed.
So this is why I want to give you my top three techniques -- the three absolutely most important things -- that you can apply immediately to get your website, products, and articles ranking in Google. Even just these three methods can make a huge difference for your online business.
The first big thing you can do to get going with an SEO strategy is to begin publishing keyword-targeted, helpful, valuable content for your audience. This means publishing articles, blog posts, and even videos that relate directly to the sorts of things your target audience is searching for.
As you begin publishing content on a regular basis, search engines like Google -- or even YouTube for video -- will begin picking up your content and ranking it in search results. The whole key here though is that you have to know what sorts of keywords your audience is using when they search online.
Research is a critically important aspect of your SEO strategy, and I'd love to show you exactly how to do it effectively. In the meantime though, something else you can do to get moving with your SEO is to set up what's called a sitemap for your website.
A sitemap is just a list of links to all the pages in your website. Back in the day, we'd manually create these page by page, link by link. But these days there are plenty of free tools that automate this process...and automatically add listings as you add pages to your website.
As far as SEO is concerned, what a sitemap does is provides search engine crawlers with exactly what they need to index all the content on your website, all in one place. This ensures that Google and other search engines know about and index all the pages on your website...without missing any content.
Finally, the last critical thing you can do for your online business's SEO is to make sure that your website is mobile-friendly. All this means is that your website works and functions well on tablet and smartphone devices. How does this relate to SEO?
Well back in 2015 Google updated it's search algorithm to prioritize mobile-friendly websites. This means that if your website isn't mobile friendly...then it's going to hurt your chances of ranking on search results pages. The good news is, nearly all modern website templates and themes are mobile friendly.
But it's a good idea to double-check that your site functions well on mobile devices. So there's a look at the three most critical SEO tasks you can get to right away. Again, start publishing high-value content for your audience, set up a sitemap for your site...
...and finally, make sure your site is mobile-friendly. Again, SEO isn't complicated or difficult -- you just have to have a way to separate the wheat from the chaff and figure out what's most important.
And you might be sitting there wondering about other aspects of SEO that you may have heard of, like alt tags, titles, and heading levels.
That's all important stuff too, but not nearly as important as our three-item SEO checklist for small business that we just went through. I feel a big part of my job is to help you separate the wheat from all that chaff -- and we just did that!