Last updated on July 16th, 2021. Posted in Increasing Business Sales.
If you haven't started to build an email list for your online business...then this is really something you need to prioritize.
Here are links and resources mentioned in today's video. Enjoy!
Despite what "online gurus" say, despite what gets all the hype and attention, good old fashioned simple email is the most powerful and direct way to connect with your audience, build a relationship with them, develop trust, credibility and demonstrate your skill and knowledge...
...and it's the fastest way to begin generating revenue for your online business, too. Here's a great example of exactly what I'm talking about: At any point in time, you can decide to put together a really great, valuable, and limited time offer that's exclusive to your email subscribers.
Just ask yourself, "What's a really great offer I can put together for my peeps?" Maybe this means bundling together a few of your existing products or services. Maybe this means a special one-time discount. Or maybe you develop a special promotion to pre-sell a product that you haven't created yet.
The point here is to get creative and come up with something that really sizzles, that your audience will love. Once you've done that, it's simply a matter of sending out a series of emails to your list to tell them all about your limited time offer.
Word it however you want...but I'd strongly encourage you to NOT use heavy-handed gimmicky sales tactics. Nobody likes that stuff. Instead, imagine that you're emailing a friend -- "Hey, here's this really great thing. It provides [benefit], [benefit] and [benefit]. Click here to learn more"...something like that.
I guarantee that so long as you've put together a killer offer that's simple to understand, that gives your audience way, way more value than the price you're charging, you'll get sales. That's the power of email. It's direct. It's a personal message from you to your customer.
And further, having an active, responsive mailing list is the next closest thing to having a money printing press in your house...because with just a bit of creativity and a handful of emails, you can generate revenue for your online business on demand.
Try doing that on Facebook. Try doing something like this on Twitter or Insta. Try doing that with online ads or paid traffic -- ain't gonna happen! Ignore the hype around Snapchat or Insta or whatever's hot and trendy right now.
Real online marketers and online business owners know how to provide tons of value for their customers, nurture and take care of their audience, and generate big revenues for themselves literally on demand...and it's all done with a simple, boring method that's nearly 30 years old...email.