Is your website's “About Us” page costing you sales?
Whether you know it or not, your “About” page is a crucial marketing tool...one that can make or break your sales. And almost every website gets theirs wrong!
You're Not Making Your “About Us” Page...About You, Are You?
Of course your website has an About page, right? Thing is, most website owners have no idea what this page is really for — let alone what they should include on it. This has them looking to their competitor's websites for ideas, taking wild guesses, and not truly understanding what purpose their About page serves.
Worse still...
Many website owners totally overlook their About page. Most often, this page is dismissed as an afterthought. In fact the About page is usually the last thing business and website owners are thinking of.
Big mistake.
The truth is, your website's About page is critically important for your website visitors. Put together properly, this page becomes a magnet for new leads, sales, and yes, big profits!
Introducing Crucial About Page Components...
A Step-By-Step System For Amplifying Sales Though The Most Overlooked Page On Your Website!
Your Crucial About Page Components online course is all about uncovering the secret potential behind an often dismissed and left-to-the-last-minute page on your website — your About page!
Most website owners (including your competition) have no idea what their About page is really, truly for. Set up properly, your About page is, in fact, one of the most powerful sales and marketing pages on your entire website!
The trick is knowing how to properly set this page up — this means knowing what visitors are looking for when they land here. And just as important, it's critical to know what you've gotta leave out!
This is exactly what you'll learn in Crucial About Page Components!
In this compact, easy to follow online course you'll get...
- A crystal-clear blueprint to set up your About page to become a lead, customer, and sales magnet!
- A solid understanding of exactly what your website visitors are looking for when they land on your About page — and how to effectively give it to 'em!
- Deep insights into knowing what to leave out...so you don't repel vistors!
- Real-world examples of About pages that not only get it right — but that convert!
- Detailed strategies for creating a deeper connection with your website visitors!
You'll never find yourself scratching your head, not knowing what to include on your About page again.
...And your competition won't know what hit 'em!
A big thank you for your amazingly easy to understand course. I love your easy-talking-style — it makes it so much easier to follow and have a good laugh as well. You give us the chance to follow along on our side. You have the uncanny knack of getting inside our heads and know ahead of time what we find confusing. Please keep adding more courses...they really are amazing! Many thanks!”
Here's what you can expect in Crucial About Page Components...
Unleash the untapped power of your About page!
Learn how to use your About page to attract more leads, customers, create deeper connections, and yes, increase sales!
- Discover how your About page is all about serving your customers and talking directly to their biggest concerns and needs!
- Learn how to use your About page to create comfort, establish trust, and build credibility!
- Discover why this page is in fact one of the most important pages on your entire website!
Quickly identify exactly what your visitors are looking for when they land on your About page!
About pages are one of the most frequented pages on websites. Learn what key information visitors need from you when they land on yours.
- Leverage your About page to give visitors exactly what they need!
- Turn your About page into a marketing and sales machine!
- Make sure to purposefully leave out specific types of content that turns visitors and customers away!
- Let your visitors know at a glance that they're in the right spot!
Get a step-by-step checklist of all the material you'll need to build your killer About page!
Pull together the key content that coincides with exactly what your visitors are looking for — including the hidden power of using key terminology to attract leads.
- Uncover the Seven Key Components your About page must include!
- How to lock in rock solid differentiators to make your website and your business stand out!
- Leverage your About page to diffuse some of the biggest concerns and questions that are on your visitor's minds!
Get examples of perfectly-optimized, world-class About pages...that convert!
See real-world examples of solid About pages that get it right...and ones that simply don't work — and why they're getting it all wrong.
- Get sample About page blueprints that you can easily replicate for your own website!
- Avoid the biggest, most common mistakes that cause About pages to repel visitors and sales leads!
- Strategies and methods for keeping the attention and the focus on the visitor — and move 'em further into your website!
Let's make sure your website's “About” page doesn't repel visitors!
It's true, my friend...
...when I get onto something, I become a total research geek!
Years ago, this is exactly what happened when I asked myself, "What is the true purpose of my website's About page?"
After weeks of digging, I realized that my About page wasn't “about me” at all. I learned that instead, it's an incredibly powerful marketing tool!
I quickly made some basic fixes to my website's About page, and saw an immediate jump in engagement, lead growth...and yeah, even sales!
I'd love to show you how to do the same!
“I just had to write to say how thrilled I was with this course. I don’t enjoy learning new technical stuff or having to study. This course made it all SO easy! It was so much fun I can’t believe how quickly I went through them all because I didn’t want to stop learning! Highly recommended!”
“I simply cannot say enough about Geoff's tutorials. I'm addicted! I paid a goodly number to a local college in hopes of getting a 'proper' primer and was sorely disappointed. Watching Geoff's tutorials is like sitting under the wing of a brilliant big brother-type whose making your success his business.”
Course Outline
Here's the full outline for Crucial About Page Components...
Chapter 1: The Purpose Of Your Website's About Page
- Welcome, Let's Get Started!
- Gathering Your Thoughts
- Understanding The Purpose Of Your About Page
- What Your About Page Shouldn't Be
- Examples Of About Pages That Work And Don't Work...And Why
- Chapter Summary
Chapter 2: What To Include On Your About Page
- Now Let's Really Get Rolling!
- Gathering What You'll Need
- Developing A Strong Hook
- Share Your Story And Tell Us About Your Experience
- Establish Credibility And Trust
- Tell Us What You Value (Free Sample Lesson!)
- Express Relatability And Likability
- What Are The Benefits Of Doing Business With You?
- Defuse Hairy Objections
- The Importance Of Graphics
- And Last But Not Least...
- Chapter Summary
Chapter 3: Let's Wrap Up!
- Before We Close Out
- Forbidden Phrases (Free Sample Lesson!)
- Putting It All Together
- BONUS LESSON: An About Page Example (That Rocks!)
- And That's All!
Crucial About Page Components Is All About One Thing...
Conversions! There's never been a more immediate, direct approach to unleashing the untapped marketing and sales potential of an often forgotten web page — your About page!
Don't make your About page a dead end!
Instead, propel your visitors deeper into your website, inviting them further towards your products, services, and offers.
Learn to utilize your About page as a launchpad into your business!
- No other resource takes such a unique perspective of leveraging your About page for sales, marketing, and conversion!
- Increase credibility and trust, deepen the visitor relationship, and drive more sales!
- Gain a deep understanding of why most About pages simply do not work — and know exactly how to structure yours!
- And of course...a whole heckuva lot more!
“Geoff is an enthusiastic instructor, and that really helped me stay interested and focused. Geoff also speaks clearly and at an easy to follow pace. Some instructors may have weaker communication skills, but Geoff has none of that. As a result, all the course materials were delivered efficiently and clearly.
This course is actually comparable to my university classes. The progression, philosophy, and techniques are all very similar. What this means is that you are getting really high quality instruction for only a 1/10 of the cost. Definitely recommended for aspiring beginners, students who need a review, and for people who want a crash course, but don't want to sacrifice any details nor quality.
Thank you Geoff for this awesome course. Onwards!”
Now You Might Be Wondering...
(Here are some common questions that get asked about Crucial About Page Components...)
"Is my website's About page really that important?"
Nearly all businesses and website owners completely disregard and overlook the critical importance of their website's About page. Worse still, they make the terrible mistake of making their About page all about...them!
This is a huge turn-off for visitors and potential sales leads.
See, as a marketer and website owner, it's critically important to understand what's happening in your visitor's mind: They've already clicked through a few of your web pages and poked around a bit. Now, when they finally click on your About page...
...they're looking for a formal introduction — they want to learn more about you, your business, and most importantly...
...what you can do for them.
About pages that cannot give visitors what they need and what they're looking for fail.
Seconds later, the visitor is long gone...
Forever.
That, my friend, is why your About page is so crucially important.
"I've already built my About page. Am I going to have to redesign the whole thing?"
Heck no! Having to go back and re-do things is a royal pain. The good news is, you'll very likely only need to change some text and maybe a few images on your existing About page to get it working well for you.
The key here is to give your visitors the right information — information they're actively looking for. Very often, this means adjustments to your page's content, not redesigning the entire structure.
Sound good?
"Is this course compatible with the web design tools and platforms I use (WordPress or others)?"
Yes, absolutely. In fact, this course has been carefully put together to ensure that no matter what web platforms or page builders you use, you'll be able to get the most out of Crucial About Page Components.
"How long is will it take to complete the course?"
The total length of Crucial About Page Components is exactly 2 hours, and 1 minute. So, you can easily get through this course quickly. And don't forget, because your enrollment includes Unlimited Lifetime Access, you can watch and re-watch Crucial About Page Components as often as you'd like!
"Do I need to know anything before taking this course? Are there course prerequisites?"
Because Crucial About Page Components is a more advanced course, it's assumed that you're already comfortable building, managing, and editing web pages. Therefore, what's not taught in this course is how to build web pages from scratch using WordPress, webpage builders, or HTML. Instead, this course focuses entirely on the sales psychology behind exactly what to put on your About page.
"How is the course structured? How does it work?"
Crucial About Page Components is is organized into chapters and individual video lessons. Although the course is presented by Geoff, all content has been pre-recorded. This means that your course is completely self-paced so you can work through the material at your own speed. You can pause, rewind, skip ahead, take a break...anytime you like!
And since video lessons are streamed online, you can watch your course using any internet-connected device. Watch your course anywhere, anytime you like!
"How long will I have access to this course?"
Your enrollment includes Unlimited Lifetime Access to your course. This means that you can watch and re-watch Crucial About Page Components anytime you like, as much as you'd like! Many Ten Ton students return to their courses months, even years, after initially enrolling to go through things again. This makes Crucial About Page Components a valuable resource for you to return to again and again...anytime you want!
"What happens after I enroll? How do I gain access to this course?"
During enrollment, you'll create an account (it takes seconds!) which gives you instant and complete access to your course and all it's included resources. Further, your account allows you to view all Ten Ton courses you're enrolled in, all from a single convenient library page.
"What if I don't like the course? What's your refund policy?"
Every Ten Ton course is backed by our "Spaghetti Salad-Proof" Guarantee. Click here for more details.
"How much does this course cost? What methods of payment do you accept?"
Your enrollment can be processed using Visa, Mastercard, Discover, American Express, Maestro, Solo, PayPal, and even bitcoin (if you'd like to use bitcoin, click here to find out how). Pricing and enrollment options for Crucial About Page Components can be found right here.
Did we miss anything?
If you have any other questions related to Crucial About Page Components, feel free to contact us!
Unlimited Lifetime Access!
Watch and re-watch your course as much as you'd like. Come back for a refresher anytime you want!
You aren't just enrolling in a course ...you're getting a life-long resource!
And because lessons are streamed online, you can watch your course on your phone, tablet, or laptop — anytime!
“Spaghetti Salad-Proof” Guarantee!
Sometimes things just aren't a good fit — I totally get it. That's why your course is fully backed by Ten Ton's “Spaghetti Salad-Proof” Guarantee!
Sounds kinda weird and gross, right? Here's what this means:
After digging into your course, if you aren't gaining big insights and clarifications ...if everything’s still a messy "Spaghetti Salad" in your head ...if things aren't working out for whatever reason...
Get a total reimbursement of your enrollment within 60 days, no hassles, no headaches...no delays!
After all, I want you to be nothing less than thrilled with your new course!
“Geoff obviously knows his subject through and through. This course is very good. Geoff is a very gifted instructor and generous with his information, so patient viewers do get a sense of an expert's own trials and tribulations with the material he teaches — offering a bit of real-world insight. Geoff is also very good about demonstrating and showing his progress, resulting in very clear presentation.”
Stay on track with your About Page Action-Plan Cheat Sheet!
Your enrollment in Crucial About Page Components includes, at no extra cost, a fully printable PDF cheat sheet for you to follow as you're putting together your effective, visitor-focused About page!
No need to remember what to include. No second-guessing or head-scratching. Just follow your About Page Action-Plan Cheat Sheet — It'll be there with you, every step of the way!
- Fully printable — keep your cheat sheet right beside you as you build your visitor-focused About page!
- Clear the clutter and confusion — just follow your cheat sheet, step-by-step!
- Use your About Page Action-Plan Cheat Sheet as a reference for all your future website builds!
Super-charge your website with Plug-N-Play About Page Templates!
There's no need to build your About page from complete scratch. Instead, put your included Plug-N-Play About Page Templates straight to work!
Make your page building fast, easy, and dead-simple. These three responsive layouts adjust to your visitor's devices and are ready for your bold headlines, detailed text, rich graphics, and other content — just fill in the blanks!
Best of all, your Plug-N-Play About Page Templates are fully customizable. Adjust 'em and use 'em however you'd like!
- Choose from three completely optimized, results-based About page templates — find the one that's a perfect fit for you!
- Each About page template has been carefully built to be fully responsive and mobile-friendly for your website!
- Plug-N-Play About Page Templates are entirely customizable — adjust 'em, tweak 'em...make 'em your own!
Let's turn your “About” page into a visitor, lead, and sales magnet!
Regular
Crucial About Page Components
+ About Page Action Plan Cheat Sheet
A rapid-paced approach to optimizing your website's About page!
Learn how to amplify leads and sales through this often overlooked web page!
Includes a fully printable About Page Action-Plan Cheat Sheet to keep you movin' and on track!
- Clearly laid out in a progressive, self-paced, and sequential format!
- Learn exactly what your About page needs to maximize conversions!
- Printable About Page Action-Plan Cheat Sheet to guide you every step of the way!
- Over two hours of immersive step-by-step lessons!
- Streaming video + printable cheatsheet!
- Unlimited Lifetime Access to all your course materials!
- Fully backed by Ten Ton's “Spaghetti Salad-Proof” Guarantee!
- No fluff, no clutter ...no nonsense!
Pay with bitcoin, Premium
Crucial About Page Components
+ About Page Action Plan Cheat Sheet
+ Plug-N-Play About Page Templates
Packed with extra value!
A rapid-paced approach to optimizing your website's About page!
Learn how to amplify leads and sales through this often overlooked web page!
Includes a fully printable About Page Action-Plan Cheat Sheet to keep you movin' and on track!
Fully downloadable Plug-N-Play About Page Templates included to get your About page built fast!
- Clearly laid out in a progressive, self-paced, and sequential format!
- Learn exactly what your About page needs to maximize conversions!
- Printable About Page Action-Plan Cheat Sheet to guide you every step of the way!
- Responsive and fully customizable About page templates!
- Over two hours of immersive step-by-step lessons!
- Streaming video + printable cheatsheet + downloadable About page templates!
- Unlimited Lifetime Access to all your course materials!
- Fully backed by Ten Ton's “Spaghetti Salad-Proof” Guarantee!
- No fluff, no clutter ...no nonsense!
“Geoff, if I got lost in a storm, torn from a boat, I would come to your site to get back on track. The method you use for teaching is awesome! Thanks for being my greatest resource on the web. You rock!”
“This course was great. Geoff’s concise, easy way of teaching is fantastic. Everything is so easy to understand and makes so much sense. I’ve used other online schools but I was totally lost until I found Ten Ton.
It is a real pleasure to learn from these videos.”
“I like the easy going, friendly style of these courses. Keeps my attention and I can listen to your voice for hours without drifting! I tried a couple of Lynda courses previously, but found I lost interest quickly. Much better courses on Ten Ton Online!”
“Excellent, thank you! You are a fabulous instructor! I have bookmarked the page that lists all your courses because I really absorb well the information you give, plus your topics are exactly what I’m looking for. Thank you so much! MORE MORE MORE!!”
“Champagne videos! After trawling the web looking for many answers, your videos have answered them all and more! Thanks heaps for this knowledge as you've saved me so much time. Yours are simply the best tutorials on the matter. Cheers!”
“I love Geoff’s courses. It’s like he’s sitting right beside me, taking me through everything step-by-step!”
“I learned more in two days with your course than I thought possible. I was literally ready to give up! I had tried courses from Lynda.com, and all it did was confuse me even more. Your approach is no-nonsense, and just plain old understandable! I am very much looking forward to putting my skills to use.
All in all I give you and your online courses a 100% — THANK YOU SO MUCH!!!! You've got a great technique! Now I am gushing!”
“Going through these videos, I seriously feel like how Neo must have felt when he just learned kung fu! You've helped me clear up a lot — thank you!”
“This course is worth it because it's clear and easy to understand. Watching it over and over has helped me memorize the important facts I need to know. Thanks!”
“So straightforward and easy to follow along with — I like Geoff's teaching style! I found his exercises useful in addition to following along with the training. His teaching style helps me to take a step back and revise what I have just learned. Good natural style of training which makes it enjoyable. Hope to see some more of Geoff's work in future releases.”
“Beyond Awesome tutorials!! Very easy to grasp after watching just one time through. Keep them comming!”
“As with other courses by Geoff, I found this one to be of the same high standard and in the same easy to follow format. I really enjoyed working through this course and know that I can always go back and review sections and still gain insights into this topic. Great Stuff!!”
“Presented in a clear, friendly and informative manner, you can quite happily work through the training in one go without feeling drowned in too much knowledge.”
“Man, that was the BEST video course ever! It was so straightforward and easy to follow — and it all makes so much sense to me now. Thanks Geoff!”
“I just want to tell you that I LOVE your courses! I love the step-by-step instructions that you give. You make learning so much fun! It makes it so easy to follow along. Thank you!”