3 Ways To Improve Your Website’s Performance

It goes without saying that making sure your business website's running fast 'n lean is important, right? After all, your website's performance has an impact on your visitor's experience. If they're getting frustrated waiting for things to load...then that's not good for your online business or your customers.

Show Notes

Here are links and resources mentioned in today's video. Enjoy!

  • Here's a few image compression plugins for WordPress to check out: Smush, Imagify, and ShortPixel.
  • Speed up your WordPress website with WP Supercache
  • Web hosts like WP Engine have built in caching as a part of their service.


One of the biggest culprits to a slow-running website, believe it or not, is images. Yup, many, many times, images slow page load times down to a crawl.

This could be because the graphic has been saved in the wrong file format for the kind of image, or because the dimensions of the image are way, way too big for the website, or because the image hasn't been properly optimized and compressed.

To compress images, I always use Photoshop. I Save For Web and then choose the appropriate file format, set the dimensions, and adjust the compression settings until my image is small, lean, and light...but also still high quality enough to look good on the web.

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Another option is to use a WordPress plugin for your image optimization. Some good ones are Smush, Imagify, and ShortPixel -- each of these have free and paid versions.

Something else that can slow things down is video. Video can really bog down your web server. For best performance and load times, it's best to host your videos somewhere else -- YouTube, Vimeo, even Amazon S3 -- and then embed the video onto your web page. This way, there's minimal strain on your webserver.

Another thing to consider is what's called "caching." Very simply, cached pages are saved versions of your web pages that are stored on your web server. Without caching, what happens is when someone visits your website, the entire page has to load and render in their web browser.

But when you use caching, saved website pages will load into visitor's web browsers -- which is obviously much faster. To use caching on your site, you can use a WordPress plugin like WP SuperCache, or you can use a premium host like WP Engine, where caching is automatically built into your website.

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Geoff Blake, Ten Ton Online

Hey there, I’m Geoff! Business, marketing, and the web can seem like a tangled, confusing mess, right? Well if you wanna get clear, straight info on all this stuff (no gimmicks or hypey nonsense)...then you're definitely in the right spot! Start here (free!)