Zen Cart Essentials

An easy to follow guide for getting your store online and earning revenue quickly!

This course includes…

  • Unlimited lifetime access
  • Downloadable project files
  • 30 day money-back guarantee

Start right now!


Enroll in this course
  • Project files included!
  • No recurring monthly fees!
  • Unlimited lifetime access!

How does it work?

“This course was great. Geoff’s concise, easy way of teaching is fantastic. Everything is so easy to understand and makes so much sense. I’ve used other online schools but was totally lost until I found Ten Ton. It is a real pleasure to learn from these videos.”


Free course included!

Enrollment includes Foundations In Web Design, a free bonus course, at no extra cost!

  • Worksheets
  • Hands-on lessons
  • Other extras and goodies!

Course description

Dig deep into one of the most popular e-commerce applications available, Zen Cart! With the huge array of options and powerful settings, you can configure your online store exactly the way you want. But navigating through the myriad of options can be daunting, especially for those new to e-commerce and web design. Join award-winning author and presenter Geoff Blake in Zen Cart Essentials, as he walks you through getting your online business up and running quickly. This feature-packed course, which spans over 9 hours across two discs, shows you everything you need to get up to speed and selling your products online fast!You’ll learn about Zen Cart’s features, how to install and configure your store in a variety of situations, and how to begin testing out your settings. From there, you’ll learn how to set up Zen Cart’s powerful shipping and payment features, how to add and manage different types of products, and how to handle your customers and orders. From there, discover how to promote your products, create discount coupons, and how you can interact with your customers. You’ll even learn how to manage your store long-term, including backing up store data and ensuring it’s as secure as possible. The world of Zen Cart awaits, and it’s all right here in Zen Cart Essentials, so let’s get started!

“Awesome. A superb resource. I would recommend this to any Zen Cart user.”


Let a friend show you how

Hey, I’m Geoff. I help graphic designers, small business owners, and creative people just like you learn about web design, develop valuable, in-demand skills, launch online businesses and creative projects…and yeah, make more money! Learn more about me here.

Learning how to build websites is no different than figuring out perspective drawing, how to weave literary prose, or how to combine chords to make beautiful music. It’s like cooking or woodworking or learning how to fix your car…But for whatever reason, web design’s made out to be highly technical and overly complicated. Let’s change that.

Whatcha waitin’ for?!

Start right now!


Enroll in this course
  • Project files included!
  • No recurring monthly fees!
  • Unlimited lifetime access!

How does it work?

What others are saying

People just like you are building dream web projects every day. A few would love to tell you how Ten Ton helped them get there.

“With Geoff’s excellent training, I graduated at the top of my 3-year college program in just 2 years.”

Ian’s story

“I fired my web designer and saved tons of money, thanks to Geoff’s videos.”

Bridgette’s story

“It’s because of Geoff that I can now call myself a web designer and can get paid for it.”

Patrick’s story

Start right now!


Enroll in this course
  • Project files included!
  • No recurring monthly fees!
  • Unlimited lifetime access!

How does it work?

Course outline

Here’s a complete outline of all of the topics covered in this course


  1. Ready for some Zen Cart?

Chapter 1: Alright, Let’s Dig Into Some Zen Cart!

  1. Introducing Zen Cart (free lesson!)
  2. Zen Cart's Packin' Heat: A Feature Overview (free lesson!)
  3. Examples Of Live Zen Cart Shops (free lesson!)
  4. An Overview of the Zen Cart E-Commerce Quick Start course (free lesson!)

Chapter 2: Getting Zen Cart Up And Running!

  1. Zen Cart System Requirements and Additional Software Suggestions (free lesson!)
  2. Understanding How To Upload Files Via FTP (free lesson!)
  3. Zen Cart Installation Options (free lesson!)
  4. Running Zen Cart Locally On A Mac With MAMP (free lesson!)
  5. Running Zen Cart Locally On A PC With XAMPP (free lesson!)
  6. Creating A Local MySQL Database
  7. Running The Local Installation
  8. Preparing For A Live Installation of Zen Cart
  9. Creating A Live MySQL Database
  10. Setting Permissions Before Live Installation
  11. Running The Live Installation
  12. Setting Up A One-Click Install of Zen Cart
  13. Setting Up A Mac-Based Network Installation
  14. Setting Up A Windows-Based Network Installation

Chapter 3: A Tour Of The Zen Cart Interface!

  1. Viewing Your Storefront
  2. Touring Through The Admin Console
  3. Creating A Test Customer
  4. Setting Up A Test Product
  5. Adding Additional Test Products

Chapter 4: Getting Your Store Set Up!

  1. Settin’ Up Your Store’s General Info
  2. Configuring Your Store’s Contact Information
  3. Setting Up Your Store’s Email
  4. Testing Your Store’s Email Settings
  5. Setting Currencies For Your Store
  6. Adding New Currency Options
  7. Multiple Currencies and Exchange Rates

Chapter 5: Get Rolling with Locations and Zones!

  1. Getting Started With Locations And Zones
  2. Viewing Country Locations
  3. Creating A Location Zone
  4. Setting Up A Zone Definition
  5. Additional Zone Definition Adjustments

Chapter 6: Getting Your Shipping Options Up And Running!

  1. An Overview Of Zen Cart’s Shipping Options
  2. Configuring Your Store’s Shipping Settings
  3. How Shipping Options Appear For The Customer
  4. Adding A Flat Rate Shipping Option
  5. Adding A Per Item Shipping Option
  6. Setting Shipping Based On Weight, Price, Or Number Of Items
  7. Setting Shipping Rates Based On Geographic Location
  8. Offering Free Shipping
  9. A Note on UPS and USPS Shipping Modules

Chapter 7: And Now On To Payments Options!

  1. An Overview Of Zen Cart’s Payment Options
  2. Viewing Your Store’s Payment Options
  3. Setting Up Check and Money Orders
  4. Setting Up PayPal Website Payments Standard
  5. Setting Up PayPal Express Checkout
  6. A Final note on Payment Modules

Chapter 8: Working with Product Categories!

  1. Getting Started with Categories
  2. Controlling Category Display in the store front
  3. Creating A New Category
  4. Moving and organizing categories

Chapter 9: Creating and adding products to your store!

  1. Understanding The Five Product Types
  2. Adding A New General Product
  3. A Note on Uploading Images via FTP
  4. Creating A Music Product
  5. Creating A Document-based Product
  6. Selling Services with Zen Cart
  7. Moving And Organizing Your Products
  8. Adding Products Quickly by Duplicating Them

Chapter 10: Managing Your Customers!

  1. Viewing Specific Customer Settings
  2. Sending Emails to Individual Customers
  3. Sending Email to Groups of Customers
  4. Giving ’em the boot: How to Delete a customer
  5. Finding How Many Customers Your Store Has

Chapter 11: Handling Orders and Setting Order Statuses!

  1. Creating A Few Test Orders
  2. Viewing Zen Cart’s Orders Screen
  3. Displaying Individual Customer Order History
  4. Setting Order Statuses

Chapter 12: Store Promotion Features!

  1. Configuring Your Store For Discount Coupons
  2. Creating A Discount Coupon
  3. Restricting the use of Discount Coupons
  4. Allowing Product Reviews for your store
  5. Enabling Tell-A-Friend for your store
  6. Cross-Promoting Products in your store
  7. Displaying Best Sellers in your store front
  8. Featuring Products in the store front

Chapter 13: Getting Started with Zen Cart Customization!

  1. Controlling the Visibility of Header and Footer Content
  2. Managing Columns and Side boxes
  3. Controlling what appears on the Home Page
  4. Customizing the Product Info Page
  5. Customizing the customer login form
  6. Creating Standalone Pages
  7. Changing Your Store’s Template

Chapter 14: Techniques For Managing Your Store Long Term!

  1. Managing Administrator Accounts
  2. Putting The Store In Maintenance Mode
  3. Creating a Backup of Your Store
  4. Further store security measures

Chapter 15: Wrapping Things Up!

  1. Getting Help and where to go from here
  2. Thanks For Watching
  3. Closing Credits

Frequently Asked Questions

Got questions? We’ve got answers!

What is Ten Ton?

Hey, I’m Geoff, an award-winning teacher, artist, and designer. Ten Ton Online is my premium online training platform to help graphic designers, small business owners, hobbyists, and other creative rabble-rousers learn about web design. If you want to discover how to build beautiful looking websites, how you can develop valuable, in-demand skills, or how to launch and market online businesses and creative projects, you’re in the right spot! You can view the full list of courses here.

Can I sign up any time?

Yes. All courses are completely self-paced. This means you can enroll now, and start your course whenever you like.

How do I watch the videos?

After enrolling, you’ll be able to stream your course lessons on the web, to your computer, tablet, or smartphone.

Can I download the video lessons?

To best serve the community, lessons are provided as streaming video only. This is because courses are sometimes updated to provide users with the latest information and content.

How long will I have access to my courses?

All courses come with unlimited, lifetime access. This means you can access your course as often as you’d like, without any limitations.

Are there recurring monthly costs?

Nope. There’s just a single one-time enrollment fee for your course.

Are courses self-paced or scheduled?

Courses are completely self-paced, allowing you to work through lessons at your own speed. You can skip ahead or go back, and otherwise move through your courses as quickly or slowly as you’d like. You can find out more about how it all works right here.

Are project files included?

You bet! Courses come with downloadable project files, allowing you to get the most out of your learning experience. You’re encouraged to follow along, step-by-step, so you can gain real-world, hands-on skills.

What is your refund policy?

All courses come with a 30-day money back guarantee. If you’re not satisfied with your course within 30 days of purchase, let us know. We’re here to help.

Where should I start?

Start with my free Foundations In Web Design course. It’ll give you a solid foundation in web design, and help you determine which direction you should head in based on your interests and goals.

I have more questions, how can I contact you?

You can contact me right here.

Start right now!


Enroll in this course
  • Project files included!
  • No recurring monthly fees!
  • Unlimited lifetime access!

How does it work?

“AAAAAhahaha, what great work! I really enjoy the enthusiasm and clarity in your delivery! I’ve been freelance web designing for a few years and it’s sites like yours that really helped me to evolve into a better designer. Now I can build e-commerce sites for clients too! Many thanks for your hard work and I wish you the best in the future.”


Ready for some Zen Cart?